WELCOME
About Me:
Hi I’m Ish. I like to design.
Designer + Creative Strategist
with 7+ years experience
WHAT SETS ME APART?
Graphic design taught me how to visually communicate ideas. Film taught me about storytelling with a goal in mind. Data Science is teaching me how to measure impact so I can communicate the past and the future.
EDUCATION:
BFA — Graphic Design
California College of the Arts
BA — Film & Media Studies
University of California, Irvine
MS — Applied Data Science for Business
Portland State University
HOW I GOT HERE
Doodling in notebooks and making my Myspace page look cool→ Selling/Designing Apparel → Communications for Nonprofits → Art School → Film School→ Design Job in Entertainment Industry→ Digital Marketing Jobs→ Data Science & Business Analytics
CULTURAL PERSPECTIVE
Where culture meets design.
From a fashion perspective, growing up in the Bay Area exposed me to a melting pot of culture. Sneaker culture, cultural aesthetics in streetwear, and the influence of the 00s hyphy movement, while my move to Portland introduced me to the relationship between apparel, environment, and self-expression. From retro Jordans layered with light jackets under San Francisco’s overcast skies to rain-ready North Face, waterproof Nike running gear, summer Keens, and winter Doc Martens in Portland, I came to understand apparel as more than style—it’s how we move through our cities, respond to our environments, and express who we are every day.
I’m driven by work that moves society and brands forward—particularly advancing women’s equity in sports, expanding authentic representation in fashion, and closing the digital divide through education. These values inform how I approach creative direction and strategy: who the work is for, whose stories are centered, and how access and impact are measured. I’m most inspired by projects that blend cultural relevance with measurable outcomes and long-term change.
